Why should you spend time creating social media accounts for your business? Browsing social media is one of the most popular online activities. In 2020, an estimated 3.6 billion people were using social media worldwide, a number projected to increase to almost 4.41 billion in 2025., according to statista.com. 97% of digital consumers have used social media in the past month. In the US alone, about 88% of businesses use social media for marketing purposes.
Nowadays, it’s become nearly impossible to grow your customer base and sales without establishing a strong social media presence and developing the best social media strategy for your business to stay ahead of your competitors. But how you have an active, thriving social media presence? How do you make your brand stand out on social media?
“Content is King” – this quote is originally from an essay Microsoft founder Bill Gates wrote in 1996. In it, he describes the future of the Internet as a marketplace for content. The success of your social media marketing depends on quality content. It’s almost 2020 and content is still King but the King has new clothes. We’ve entered the age of visual content, and visual marketing has become a major trend online that’s only growing more and more popular.
According to the Social Media Marketing Industry Report published by socialmediaexaminer.com, 80% of marketers use visual assets in their social media marketing, and video marketing remains best performing digitalcontent type: video (63%), alone, has surpassed blogging (60%) in usage as a social media marketing asset. Marketers who use visual content get more customer engagement, more leads, and more followers, which naturally result in higher sales.
Video is still the top media format on social
- 90% of internet users say they watch video online at least once a month
- 60% of people say they’ve watched a video on Facebook, Twitter, Snapchat or Instagram in the last month
- Vlogs are more popular than podcasts
MCLM Media Pro – Martin County Lifestyle Magazine specializes in creating visual content for your effective social media marketing. We are not only social media content creators, we also assist you in managing your social channels, improving your online presence.