Today, the majority of consumers visit a company’s website before actually entering the store, but in order to show up in search results, your content needs to first be visible to search engines and this is why SEO is important for all businesses—big and small. SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.
51% of all website traffic comes from organic search and over 40% of revenue is captured by organic traffic (Source: brightedge.com). In 2019, Google accounted for just over 82% of all globalsearch traffic (Source: netmarketshare.com). Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide (Source: internetlivestats.com). On the first page alone, the first five organic results account for 67.60% of all the clicks (Source: Zero Limit Web). The higher you rank in results pages, the more clicks and traffic your site will generate. 88 percent of users search on a smartphone, while 84 percent search on a computer/tablet. (Google/Ipsos MediaCT/Purchased)
The world of search engine optimization is complex and ever-changing, but even a small amount of SEO basic knowledge can make a big difference.
Google is going to favor websites that are optimized for mobile and smartphone devices. Your website should incorporate a mobile friendly responsive design.
Your website has to be easy to read and navigate.
Provide high-quality content on your pages. In the eyes of Google, quality content is content that is informative and helpful to your readers. Also, make sure that other sites link to yours. Links help the search crawlers (also known as robots, spiders and bots) find your site and can give your site greater visibility in the search results.
Create unique and accurate page titles that effectively communicate the topic of the pages' content. A title tag tells the search engines what the topic of a particular page is.
Don't forget to put the description meta tags. They are important because the search engine might use them as snippets for your pages.
The search crawlers don't recognize text contained in graphics. Always use good ALT attributes when you post visual content on your website. Include your target keywords into your images' ALT description as an added boost to your page relevance and/or to create more traffic opportunities through Google Images.
Your images should have an alt text, not just for SEO purposes but also because visually impaired people won’t otherwise know what the image is about.
Take Advantage of the 2nd Largest Search Engine in the World - YouTube! Google loves video content. If you place a video on the landing page of your site, you're about 53% are likely to rank on the first page of Google. Optimize your video for search. Write video title and description with targeting keywords. Videos with custom engaging thumbnails receive a 30% higher play rate. When you place a video on your landing page, ensure the content of your page is relevant to the video and optimized for SEO.
Fresh content can help your website rank for more keywords, boost your search engine traffic and increase the effectiveness of your SEO efforts. Fresh content means publishing new pages, blog posts, articles, etc.
Do not abandon your business website! Websites with no update don’t rank well. Even a few updates on your key blog posts can demonstrate to search engines that your entire site is valid.
And, of course, promote your website! Share your website content on your Social Media platforms. List your business in reputable online directories. Listing your business in online directories increases your company’s online presence with more site traffic and potential customers. Claim your Google My Business account. Today, it is not just a great idea, but a basic requirement of online marketing.
We are social media marketing agency, SOCIAL MEDIA CONTENT CREATORS AND MANAGERS, and an online video / photo magazine about businesses, organizations, services, places, events, and people in the Treasure Coast Counties. We are a full-service photo and video production company located in Stuart, Florida. We offer VIDEO SERVICES from pre-production to post-production, suitable for any budget.
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